Meet Hilary, Founder of Turnip Media

Hilary McNevin is the founder of Turnip Media – a leading food, drinks and lifestyle PR Agency based in Melbourne. She is a seasoned hospo professional whose 15-year career in restaurants, customer service, and event management set the stage for her successful move into food media and PR, restaurant marketing and communications for hospitality brands. 

From Hospitality Career to Food Media Success

Years of working in fast-paced, customer-focused environments gave her a finely tuned sense of service – something that continues to shape the ethos of Turnip Media today.

In hospitality, service is never just a transaction. It’s the art of:

• anticipating needs, 
• building genuine connections, 
• and delivering consistently memorable experiences, guests will rave about long after the bill’s been paid. 

Hilary’s experience taught her that exceptional service requires empathy, attention to detail, clear communication, and a commitment to exceeding expectations with a sprinkle of “let’s go above and beyond.” 

Applying Hospitality Principles to Public Relations for Food, Drink and Lifestyle Brands

These same principles guide her approach to public relations for restaurants, chefs, and hospitality businesses: looking after clients with care and dedication isn’t just a nice thing to do, it’s a non-negotiable!

At Turnip Media, Hilary and her team treat every client like a VIP guest. The team approaches every client relationship with this hospitality mindset. They dig deep to understand each client’s unique story, goals, challenges, and even quirks. They create tailored PR strategies that resonate authentically with target audiences – from social media storytelling to media features in top culinary publications. Think of it like a restaurant staff reading a guest’s preferences. It’s the same for Turnip Media, where the personalised approach ensures PR campaigns don’t just deliver messages: they create meaningful engagement.

What Makes Turnip Media Stand Out in Food PR & Hospitality Marketing

What sets Turnip Media apart in the competitive and bustling food and hospitality media landscape is this blend of hospitality service values and expert communications skills. The team’s hands-on knowledge and understanding of the hospitality industry means they don’t just write about brands…

… they capture their spirit. 

• Capturing the Essence of Food and Hospitality Brands

It gives the team insider insight into the industry’s nuances, enabling them to craft compelling narratives that truly reflect the essence of a brand  – from restaurant storytelling to chef profile features. 

• Building Long-Term PR Partnerships in Hospitality

Additionally, their dedication to responsive, attentive client service builds trust and long-lasting partnerships – not just contracts.

• A Journey That Redefines Storytelling

Hilary McNevin’s journey from hospitality to media shows how the core values of excellent service – respect, responsiveness, and relationship-building – can transform the way stories are told and received. 

Turnip Media: More Than a Food PR Agency

With Turnip Media, clients don’t just hire a PR agency for restaurants and hospitality brands. They gain a partner who listens, cares, and delivers with heart and humour. They work closely with a team dedicated to creating campaigns that drive engagement, secure media coverage, and fuel brand growth. It can make the difference in an ever-evolving media landscape.

Let’s chat: hilary@turnipmedia.com.au